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Michael Michalko Cracking Creativity: The Secrets of Creative Genius Buy this title or join our Management Literature Club and have a chance to GET IT FREE! |
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Business Nugget by Robert Morris Michael Michalko is the author of Thinkertoys and, more recently, of Cracking Creativity (both published by Ten Speed Press). His objective with each is to provide observations, exercises and suggestions that will enable virtually anyone to think more creatively. According to Michalko, what are the best strategies for "cracking" the
barriers to human creativity?
But let's say that you are at least willing to explore the creative potentiality within you. Cracking Creativity will be an invaluable companion during that process. What you are almost certain to discover, as you complete various exercises while guided by Michalko's counsel, is that you are learning how to see (not merely look at), how to listen to (not merely hear), and how to correlate and integrate ideas (not merely assemble them in a heap). The practical implications and applications of Cracking Creativity are directly relevant to the competitive marketplace in which information and various technologies are essentially useless unless we know how to use them effectively to ask and then answer the right questions, to identify and then solve the most serious problems, and to recognize and then pursue the greatest opportunities. Questions such as "What if? and "Why not?" challenge conventional thinking and must be asked constantly. That is Step One but then what? Cracking Creativity will help you to develop the skills needed to proceed. What are the alternatives and options? How should each be evaluated? Where are there possible connections? Perhaps synergies? On average, humans use only 15-17% of the cerebral cortex, that portion of the brain where the most important intellectual transactions occur. No guarantees, of course, but chances are that a careful reading of Cracking Creativity will increase the percentage you use. Read Michael Michalko's article on creativity and visit his Contributor Page. Order Cracking Creativity here. Find the full list of Robert Morris's Business Nuggets featured by Eastbook.com here.
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